Nokia Advert
This ad for Nokia caught my eye recently. I like the lighting. It's a very simple portrait, but it has some stuff in it that's less than conventional, for example, the key light placed in a low position.
The light is so soft that it's very unobtrusive and natural looking, even though it's coming from an unconventional position. The back light coming from screen left is also quite gentle. It has a soft quality and warm, yellow-ish color.
The kid is also 'short-sided' (composed so that s/he's looking toward the nearest frameline). Print ads often need to leave space for copy text, as this does in the upper left. These subtle and slightly unconventional techniques give this ad a tiny bit of hipness.
It seems like 80% of the shots in a movie are pictures of people's faces. Perhaps a good exercise would be to recreate this ad, meaning recreate the look of this ad,the lighting, composition. This should also include the level of depth of field that leaves the odd door discernible in the background. What is that? -the door to a stable? It's curious, and therefore, contributes to the off beat nature of the piece. The same could be said about the pearl necklace visible under this hipster's hoodie. (or should I say 'jumper'?)
Why not do a version of this and post it on this blog?
3 comments:
I just noticed that the colors of the add match the colors of this web page very well.
i think the direction of the light hitting the face works well, not only does it work to make a nice portrait, but to me it also makes me think of whats outside of the frame. Although this is an advertisment for a mobile phone, as an audience we don't actually get to see the product. We can guess where the phone might be and the lighting helps to suggest this.
This advert doesn't show the product, perhaps because what they are really selling is a lifestyle. We don't just by things, we acquire the ability to feel a certain way about ourselves.
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